Design Process

Discovery

Every project starts with an inkling that something could be improved. From the smallest feature to broad product initiatives.

Validation

The customer is always right. Testing can be conducted a variety of ways from in person exercises with key partners to integrated analysis in the product itself.

Prototype

Shared consensus and unified vision lay the ground work for rapid prototyping. The quicker we build the faster we learn.


Ideation

Early concepts are a quick and dirty business. I like to work with key stakeholders on the team to iterate on a direction and proposed solutions.